Give it a year. That was my advice to myself when I launched MLC one year ago today. Give entrepreneurship 100 per cent for a year — trust the process. And more importantly: trust myself. Trust that I had — have — what it takes to get a business off the ground and provide an effective service for clients.
What I underestimated was how mentally battered I was, and how much my confidence had been shaken — both as a person and as a communications professional. I had been micro-managed to the nth degree and had lost sight of my skill set and what I brought to the table.
Is this really the moment to start a business? Hell yes.
Control what you can control
You can’t control other people and you can’t control every situation. Nor should you. But you can control how you react to it, and how you move forward from a moment.
That is communications. That is public relations. How do you engage with your stakeholders? How do you respond in a crisis? How can you give people the tools to be your brand cheerleaders?
The launch of MLC was about taking back control and running my own life.
But just as important, MLC has always been about helping companies share their own story. To not let someone else dictate the narrative, but to spread your own truth. To be honest and transparent to both employees and your public audience.
There’s no “solo” in entrepreneur
The honest truth is that it’s not a solo journey. I originally grasped onto the word “solopreneur” with pride, but it’s not accurate. The last year, I have felt more connected to a team than I have in years. The small business community is a vast network of support, there for whatever you need.
When I was working remotely in BC, I experienced co-working spaces. When I needed additional service support for a client, I put out a call on LinkedIn and was instantly connected with dozens of referrals.
The community has also brought me the opportunity to donate my skills and services to help others, including this amazing Father’s Day project with Grant Nolin at Five Foot Five Video & Creative and Kids Cancer Care Alberta.
MLC has been so much more than a business. It has been a road map back to the person I was and reignited my passion for communications and public relations in a way I didn’t know was possible.
Thank you to everyone who has been a part of the journey so far.