Writing is a skill. We learn the basic fundamentals in elementary school, add creative depth in high school and by university, we’re expected to pump out thousand-word essays on a weekly basis to earn a passing grade.
However, it’s when we hit the “real world” where we realize how many writing styles actually exist. A cover letter, a speech, a sales pitch, a news release, a blog. All require writing; all have a completely different purpose.
By recognizing — and staying focused on — the goal of each piece, you will have significantly more success than if you try to write each style with the same pen stroke.
A strong, professional voice
What are you trying to accomplish with this piece? Who is the audience? What do you want them to understand? These are all questions to ask yourself before you touch your keyboard.
A news release needs to be news; fact-based information to capture the attention of journalists. A speech needs to have a key point with examples to support your argument. A cover letter needs to include a combination of career success stories and personal elements to shed light on your character.
No matter what the piece is, a strong, professional voice is key to having the most impact. Keep your message clear and powerful. Review for grammar and spelling errors. Consider having someone else read your writing before it goes to print.
Know your limitations
If all else fails, it’s okay to admit that one particular writing style isn’t your forte. Either dedicate the time to learn the skill, or find someone to support that area of your career.
If you need extra writing guidance, check out the MLC Writing Room or send us a note for more information!