There is a spark of energy that comes with a new year. A clearer sense of purpose and a sheer determination to make it the best year (or decade!) yet, is resonating through offices, gyms and coffee shops around the city.
“I’m going to start my own business.”
“I’m going to travel.”
“I’m going to get out of debt.”
“I’m going to lose weight.”
Goals are set, objectives are laid out and there is a plan in place on how to execute. Or…is there? Often we set a goal, but then we don’t follow up with a sustainable plan on how to make this happen.
Business and personal goals falling flat
It’s not just on the personal front where we fall flat on achieving our goals. It happens on the business side as well. Whether it’s improving your communications with stakeholders, elevating your social media, enhancing your brand…these are all goals that need to come with a plan on how to execute.
So let’s make it happen! Here are five basic steps you need to make a plan to achieve your goals for 2020.
- Write down your goal(s). Studies show that you are 42 per cent more likely to reach your goals if you write them down. That’s huge! Grab your notebook, settle into a comfy chair and take a few minutes to jot them down. You may have a laundry list of goals, but we recommend picking a maximum of three to get you started. Remember, this is all about setting you up for success. We can always add more later when you crush these first few!
- Time for sustainable tactics. One step further into the plan, we really get into the tactics. Take your objectives and then put a few bullet points underneath. Setting up a community newsletter? That’s your objective. “Quarterly distribution of neighbourhood e-blast” would be your tactic. I like to use a chart for this. One column for objectives, and then the second column is a bullet point tactical list to support each objective. This is where sustainability really comes to play. Make sure your tactics are feasible. Can you keep up the work you’re planning on doing? Is it realistic? It’s better to start small and add more later.
- Establish supporting objectives. If your goal is to leverage your profile within the community, then an example of supporting objectives could be: increasing your social media engagement; or, establishing a community e-blast, etc. Objectives are designed to narrow your focus. Goals are big and can feel a bit hard to wrap your head around. The objectives are where the details really come to play.
- Make a calendar. Put together a tactical calendar. Typically, I would map this out on paper and then input it into my phone; however, you do whatever works for you when it comes to calendaring! Set up reoccurring events and activities. Always behind on invoicing? Make it a regular meeting in your calendar for a few hours once a month and then there is no excuse for not making it happen!
- Execute! The time is now! Take your goals, your plan and prepare to crush it in 2020.
Happy New Year from all of us at MLC!