Public relations has been considered an official profession since around 1900. An industry with an incredible depth of history, the cornerstone of the role really focused on media relations and working with journalists. It consisted of writing news releases, scheduling interviews, and pitching your story to various outlets.
Fast forward to present day and many companies looking for media coverage still start with a quick google search for a public relations agency and get their story pitched to local or national writers and producers. However, public relations has evolved to be so much more than a targeted communications tactic for media coverage.
The industry has expanded and evolved to the point where PR professionals need to approach communications with perspective and understanding of all tools available to communicate with your audience. Media relations is one cog in the wheel when you look at the big picture: strategy development, social media insights, digital marketing, content creation, videography, photography, and more.
Keepers of the brand
PR professionals are here to help companies develop their brand and message and also to manage that message. We are reputation managers, who both protect and enhance your reputation through smart communications.
It all comes down to strategy. As strategists, PR professionals are trained to develop comprehensive, integrated communications strategies that look at all aspects of your brand, message, audience and tactical opportunities. Who needs to hear the message? How will it be communicated? What visual assets are needed to support the content? Your message may be served well with a strong story pitched to Global News, or maybe there’s an opportunity to use the story to strengthen retention with your employees.
Whether internal employees or third party contractors, PR strategists are an important member of your team as you work to enhance your reputation and build your brand.