We are almost four weeks into the “new normal” of social distancing while we live, work and play in isolation. Spare bedrooms have become makeshift offices, backyards have turned into temporary playgrounds and by all accounts, this is what we can expect for many more weeks to come.
While many businesses are physically closed and others completely unable to operate, it doesn’t mean your engagement should grind to a halt.
You’ve worked hard to build up a following on your various platforms, to establish relationships with key stakeholders and to create a brand that has impact. Now it is even more important than ever to remind your connections that you are still here, in whatever form that may be.
The spirit of collaboration
In an environment that has been turned on its side, this shift is from competition to collaboration as industries band together to find ways through the unknowns. Restaurants are working together to promote collective practices such as curb-side pickup, delivery options and new opportunities to sell alcohol with to-go meals. Social service agencies are aligning their strengths to ensure the best possible care is provided for the most vulnerable Calgarians and their families.
If you’re feeling stranded and solo, remember that whatever your business is, you are part of a community where everyone is being impacted by the same pandemic.
You are not alone.
There are other realtors, graphic designers, consultants, gym owners, product managers in Calgary. Reach out. Connect with other industry professionals and discuss opportunities to collaborate. Perhaps there is a way you can work together on an initiative, or support each other. That support could be as simple as a weekly chat on Zoom or Google Meet to check-in.
Your tribe will get you through
Now is the time where the power of your brand and network will rise to the surface. It’s your community connections, your tribe who are going to rally around and support you through this difficult time. I had the privilege of joining in on a Zoom workout session with my fav personal trainer the other day. It was epic. Dozens of people she knows and has worked with, all working out together from their own houses, with the trainer in her basement. Those are the magical moments that are happening right now. The moments that are warming our hearts and reminding us of the power of human connection.
You are not alone.
As a society, we thrive on personal connections and it’s important to remember and nurture those relationships. While everything may feel like a hardship right now, there is also opportunity in every sense of the word. The opportunity to work together as an industry, to create a new business venture (hello, distilleries making hand sanitizer!), and to collaborate for the future.
We may be physically distancing, but we aren’t isolated.
Stay connected. Stay safe. Stay healthy.