My sister’s nephew’s best friend is posting on TikTok...
…that’s my communications plan
We love that you’re giving this guy content for his resume — that’s awesome. Of course we want to help support the younger generation and there’s no question they are digitally savvy.
You’re a small business owner: money is tight and priorities are plenty. Everything needs to happen “now” and communications is TikTok and Instagram. You’re posting regularly and have some kind of presence.
Done and done. Or...maybe not.
Social media is a collection of platforms with different audiences engaging in different ways. It’s one tactic of a plethora of communication channels that are at your fingertips. It also might not be the right area for you to be focusing on.
Professional communications support takes you beyond the social-verse.
You get a stronger handle on your brand — what sets you apart from your competition. You learn more about the impact of newsletters. You discover how to write smart blogs that help with SEO and drive website traffic. You revamp your website copy to have more impact with your customers. You are introduced to storytelling. You determine which social media platforms (if any!) make sense for your audience.
Enter strategic communications planning
The value to having a strong communications plan is that you’ll be sharing the right story to the right audiences in the right places. This isn’t shot-in-the-dark advertising. This is strategic content creation to capture your story. It’s listening to your customers.
We get it — you don’t have time for a plan. You just want to activate and plus, you’ve already checked social media off your to-do list.
This month, we’re challenging you to pause, breathe, and bring communications up the priority list. Hold off on checking social media off the list and discover how you can better manage your entire digital ecosystem for your small business. Your social media, e-blasts, websites, presentations — by bringing them all together under a consistent message, a strong look and feel you have the opportunity to enhance your profile and set the foundation for longevity in a fast-paced, over-saturated content market.
You don’t have to spend a fortune. You don’t have to commit to a long-term retainer. You can access communications support from anywhere across Canada. The MLC Communications Power Hour is your one-on-one opportunity to find a solid path forward and integrate communications into your business planning to make the most impact.
Let’s thank your sister’s nephew’s best friend for their dedication and explore how you can give them more support and guidance to be more effective for you and your business.