The Process:
Communications Strategy

 

Developing a Communications Strategy

Our approach

Communications needs to be integrated throughout your organization. Through a dynamic communications strategy, we can explore more about your "why" and how it connects with your target audiences. MLC’s thoughtful approach to communications will set you up with a solid foundation for execution.

What's included

  • Discovery session to capture your goals and communications vision

  • Detailed plan development exploring several areas:

    • Situational analysis

    • SWOT analysis

    • Target audiences

    • Goals and objectives

    • Key messages

    • Tactical recommendations

    • Execution calendar

Timeline

  • Approximately 4-6 weeks

 

“The brand workshop was invaluable in helping us to really hone in on who we were, who we wanted to project ourselves as being and on the work we wanted to do.”

Michael Sondermann, Principal, Acuity Workplace Advising

Connect . Engage . Impact

Our team is here to help you bring your vision to life.

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We always have a book on the go! What are you reading? #readabookday
What an incredibly uplifting, energy-filled morning at the @calgarypride parade! With all the negativity and hate in the world, today was a welcome celebration of love and inclusivity. It was a beautiful sight and fun to see our friends at @cupscalgaryab right in the thick of the party! #loveislove #bekind #yycpride
Thinking of our teachers and everyone who is getting their kiddos out the door today for back-to-school. Close your eyes. Take a deep breath. You've got this.
Thinking of our teachers and everyone who is getting their kiddos out the door today for back-to-school. Close your eyes. Take a deep breath. You've got this.
Where do you reel? At the office or on the go? 🤔 For us it depends on the day! Today we were out and about gathering content for reels that will drop later as a round-up to an event. We love sharing short clips on social live in the moment and th
Where do you reel? At the office or on the go? 🤔 For us it depends on the day! Today we were out and about gathering content for reels that will drop later as a round-up to an event. We love sharing short clips on social live in the moment and then using reels later as a highlight summary. Find what works for you!
There is a big push to increase access to mental health support in our communities. Many people don't have benefits, and if they do, counselling often isn't included. We are so pleased to be supporting @jennifer_berard_associates who is increasing ac
There is a big push to increase access to mental health support in our communities. Many people don't have benefits, and if they do, counselling often isn't included. We are so pleased to be supporting @jennifer_berard_associates who is increasing access to counselling through a limited-time program. This fall, individuals can purchase a block of eight counselling sessions to be used between September 2022 and January 2023. What would normally cost $200/session works out to $25/session. What we also love about this program is it's designed to support and nurture another mental health professional along in their career. The counselling sessions will be with a Registered Social Worker who is completing her Master's in Clinical Social Work from @UCalgary. Mental health matters. Education matters. Together this program supports both. Head to JBA's insta account and click the link in her bio to purchase packages today.
“Every society, however they have come into existence, sooner or later creates a deep relationship with a territory. It is within this territory where a culture arises through the attempt to explain, interpret, and make sense of the surroundings.” -Dr. Leroy Little Bear (Kainai), @telus_spark Explain. Interpret. Make sense of. ❤️
We always have a book on the go! What are you reading? #readabookday
What an incredibly uplifting, energy-filled morning at the @calgarypride parade! With all the negativity and hate in the world, today was a welcome celebration of love and inclusivity. It was a beautiful sight and fun to see our friends at @cupscal
Thinking of our teachers and everyone who is getting their kiddos out the door today for back-to-school. Close your eyes. Take a deep breath. You've got this. Where do you reel? At the office or on the go? 🤔 For us it depends on the day! Today we were out and about gathering content for reels that will drop later as a round-up to an event. We love sharing short clips on social live in the moment and th There is a big push to increase access to mental health support in our communities. Many people don't have benefits, and if they do, counselling often isn't included. We are so pleased to be supporting @jennifer_berard_associates who is increasing ac
“Every society, however they have come into existence, sooner or later creates a deep relationship with a territory. It is within this territory where a culture arises through the attempt to explain, interpret, and make sense of the surrounding