It's time to get smart, yyc!

Keeping things smart and simple can be one of the most difficult aspects of the communications and marketing profession. Overcomplicated messaging, too many platforms, inconsistent information sharing...the list goes on. In a 24/7 digital world, there is a lot of pressure to communicate constantly. But choosing the right platforms, a simple message and a consistent voice goes a long way to making an impact. 

 With that in mind, I’m incredibly excited to share with you a new collaboration between Melanie Lynn Communications, Quant Communications and Alyssa Berry Communications. 

Get smart YYC! 

The s.m.a.r.t. academy has officially launched in Calgary! 

We have a vision of taking entrepreneurs and professionals to the next level — to give them the skills, know-how, tips and insider knowledge they need to market their business, communicate with their audience and get traction on positive PR. 

Trends are short lived. Influencers come and go. And you need to be smarter than that.

s.m.a.r.t. academy will set you up with practical, effective and simple solutions to everyday marketing, communications and PR challenges. We will help you build your business and brand to last a lot longer than the latest trend.

What is s.m.a.r.t.?

If you’ve never heard of the s.m.a.r.t. acronym before, it’s time to commit this to memory. When it comes to communications, strategic planning, marketing, public relations...we are looking for you to be s.m.a.r.t.!

S - specific

M - measurable

A - achievable 

R - realistic

T - timely

How smart is your content? Your strategies? We are here to help you with all of it!

Establish a strong foundation

All of the s.m.a.r.t. courses are designed with a focus on foundational skills. As a small business owner, you don’t have time for complicated. You need to focus on basic foundations that can help you establish and elevate your brand to your audience. 

For that reason, the first three s.m.a.r.t. sessions are tackling some of the fundamental challenges that entrepreneurs are facing. 

April: Social media scheduling, simplified

May: Communications in a crunch: repurposing content for multiple uses

June: How to curate your own assets

Registration is open

Registration is officially open for the first sessions at the s.m.a.r.t. academy. For more information or to receive regular updates on upcoming courses, please send me an email! 

Blog originally posted on www.getsmartyyc.ca.