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5 simple tips to help boost your SEO
Melanie Nicholson Melanie Nicholson

5 simple tips to help boost your SEO

Did you spend this past year wondering how you could generate more traffic to your website, but kept putting it off because it seemed too difficult, or you simply didn’t know where to start? Then it’s time to make a plan for 2022 - with SEO.

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PR Lessons from the mountains
Melanie Nicholson Melanie Nicholson

PR Lessons from the mountains

The wind will shift and communications tactics that worked in some situations, may not be effective under different conditions. Forward planning and a keen understanding of your audience and their needs will help you develop strategies and approaches to help you weather a storm.

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Diversify your communications strategy; don’t rely on just social media
Melanie Nicholson Melanie Nicholson

Diversify your communications strategy; don’t rely on just social media

When social platforms go down, the impact is monumental. Many small business owners have built their entire business around a third-party social media platform they have no control or ownership over. For those who rely on Instagram or Facebook to make sales, that outage was potentially a costly lesson.

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My sister’s nephew’s best friend is posting on TikTok...
Melanie Nicholson Melanie Nicholson

My sister’s nephew’s best friend is posting on TikTok...

You’re a small business owner: money is tight and priorities are plenty. Everything needs to happen “now” and communications is TikTok and Instagram. You’re posting regularly and have some kind of presence.

Professional communications support takes you beyond the social-verse.

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Expanding communications support for small business
Melanie Nicholson Melanie Nicholson

Expanding communications support for small business

This is a personalized, “live” session with a communications expert from our team to support your specific needs. From brainstorming, to speech preparation, key message development and more, this is a collaborative consultation where we will work through the problems and give you tangible solutions and direction for moving forward.

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Expanding our team of contractors
Melanie Nicholson Melanie Nicholson

Expanding our team of contractors

As we move into 2021, we are looking to expand our network of communications experts who work on a freelance or contract basis.

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