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Your copy matters
There is a ton of information out there about how to write great copy. Most of it is based on knowing your audience and trusting your brand. This is great advice, however there’s a real art to writing great website copy.
Flex days for core wellness
MLC is rooted in both nature and mental wellness. Our focus is on working with brands that both build awareness and educate around that philosophy.
The leadership component
How often do we get to know the leaders whose often significant, yet largely invisible impact, resides mostly behind closed doors?
Build your own company newsroom
While many companies have hopped into the content generation space, staying on top of everything and keeping the information flowing consistently and in a timely manner can still be a challenge.
Expanding your word count for more impact
In a world obsessed with short form content (hello TikTok and Instagram Reels), there is a strong argument that you can better connect with your followers through a well thought out, long-form article.
Podcasts: cutting through the clutter
With podcasts comes the opportunity for you to talk about your business or organization with audible passion. You are delivering your story straight to the ear of your consumer.
Managing communications during a workplace investigation
Communicating during a workplace issue is an important, yet sensitive, practice that must be taken care of quickly, efficiently and with as much transparency as possible. Gone are the days of sending an uninformative holding statement to your entire staff.
Owning communications across the organization
While you may have a strategic communications professional at the executive level — or at least on the team — you would be remiss if you then took a hands-off approach to communications.
Getting started on social: dos and don’ts
Social media is a very popular communications tool for small businesses who are looking to build their brand presence and increase sales.
If you don’t have a business social account or have just started, we’ve put together our top dos and don’ts to keep in mind for getting started on social.
A commitment to the health of our planet
Our mental health matters now more than ever, but so do the natural environments we are fortunate to access. MLC & Co. has joined 1% for the Planet, with a commitment to donate one per cent of our annual sales to support nonprofits focused on the environment.